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It is ESSENTIAL to have the ability to follow-up with your prospects/customers so you can properly educate them about your products and services:

Recent studies reveal that it can take 10, 15 or even 20 follow-up messages for prospects to become first-time customers.
The Biggest stumbling block to creating an effective follow-up system is the limited number of messages most autoresponder software providers allow. Some offer only 7. Others 12. But even 20 may still not be enough!